India’s leading car manufacturer, Maruti Suzuki India Limited (MSIL), is aggressively expanding its SUV lineup. This strategic move reflects the increasing demand for SUVs in the Indian market, where consumers value their versatility, road presence, and practicality.
Maruti Suzuki’s upcoming product strategy includes the launch of its first battery-electric vehicle (BEV), the e-Vitara. In addition to this, the company has confirmed the arrival of a second new SUV in the Indian market in 2025. These launches are expected to significantly strengthen Maruti Suzuki’s position in the competitive SUV segment.
Let’s explore the details surrounding Maruti Suzuki‘s highly anticipated SUV launches.
Vitara: Maruti Suzuki’s Entry into the Electric SUV Arena
The e-Vitara holds the distinction of being Maruti Suzuki’s first-ever electric SUV. It represents the company’s foray into the rapidly growing electric vehicle (EV) market in India. The e-Vitara was initially showcased at the 2025 Bharat Mobility Expo in January 2025. This unveiling provided the first glimpse of Maruti Suzuki’s electric SUV offering.
To enhance customer engagement, Maruti Suzuki has commenced displaying the e-Vitara at Nexa showrooms across the country. This initiative allows potential buyers to experience the vehicle firsthand, examining its design, features, and interior space.
Maruti Suzuki has clarified the launch timeline for the e-Vitara. Contrary to earlier expectations of a March-April 2025 launch, the company will now launch the e-Vitara in September 2025. The price of the e-Vitara will also be revealed at the time of the launch.
Deliveries of the Maruti Suzuki e-Vitara are anticipated to commence around the launch period. This ensures a swift transition from the vehicle’s unveiling to its availability for customers.
In the Indian market, the Maruti Suzuki e-Vitara will compete with other electric SUVs. Key rivals include the Tata Curvv EV, Hyundai Creta Electric, and MG ZS EV. The e-Vitara will be retailed through Maruti Suzuki’s Nexa dealership network.
The Second SUV: What to Expect?
Maruti Suzuki has not yet disclosed specific details regarding the second SUV or its launch schedule. However, there are speculations about its potential characteristics.
One possibility is that the second SUV will be a new 5-seater mid-size SUV, which would be sold through the Arena dealership chain. The 5-seater SUV segment holds significant sales potential in India.
Currently, Maruti Suzuki does not have a presence in the 7-seater SUV segment. Introducing a new three-row SUV could be a strategic move for the company to cater to the needs of larger families.
It is important to emphasize that these details concerning the second SUV are speculative. Maruti Suzuki has not confirmed any information about this upcoming model.
Vitara Production Capacity
Maruti Suzuki has outlined its production targets for the e-Vitara. The company aims to produce approximately 70,000 units of the e-Vitara in 2025.
A significant portion of the e-Vitara production will be allocated for exports. This indicates Maruti Suzuki’s intention to cater to international markets in addition to the domestic market. Only a limited number of units will be designated for sale in India.
Maruti Suzuki’s SUV Expansion: Key Takeaways
Maruti Suzuki is strategically expanding its SUV portfolio in India with the introduction of two new models in 2025. The e-Vitara, the company’s first electric SUV, is set to launch in September 2025 and will be sold through Nexa dealerships. The details of the second SUV remain undisclosed, but it is speculated to be a 5-seater mid-size SUV, potentially sold via Arena dealerships. Maruti Suzuki plans to produce approximately 70,000 units of the e-Vitara in 2025, with a focus on exports.
These upcoming SUV launches underscore Maruti Suzuki’s commitment to meeting the evolving demands of Indian consumers and solidifying its position in the SUV market.
