Market Overview
The 350cc to 450cc motorcycle segment remained in high demand in February 2025, recording 88,296 units in total sales. Although the segment recorded a 15.04% year-on-year (YoY) growth, it recorded a 2.50% month-on-month (MoM) decrease from January 2025.
Key Highlights:
Total sales: 88,296 units
YoY growth: +15.04% (from 76,755 units in February 2024)
MoM decline: -2.50% (from 90,563 units in January 2025)
Royal Enfield leads the pack with 86.59% market share
Best-Selling Motorcycles (February 2025)
Royal Enfield Classic 350
Sales: 30,641 units
Market share: 34.70%
YoY(Year Of Year) growth: +8.23%
MoM growth: +0.19%
Volume gain: +2,331 units YoY, +59 units MoM
Why it continues to be a best-seller: The retro looks of the Classic 350, its well-tuned engine, and generous ergonomics continue to charm new and repeat customers. Its brand image and large service network also contribute immensely to its stable sales.
Royal Enfield Bullet 350
Sales: 19,244 units
Market share: 21.79%
YoY growth: +38.01%
MoM growth: +0.42%
Maximum volume growth: +5,300 units YoY, +81 units MoM
What’s fueling its growth? The Bullet 350’s evergreen appeal and recent refreshments have increased its market share. Its relatively low price tag versus the Classic 350 has positioned it as a robust player in price-sensitive markets.
Royal Enfield Hunter 350
Sales: 16,599 units
YoY growth: +36.93%
MoM growth: +4.30%
Growth in urban demand: The weight reduction, up-to-date features, and excellent handling of Hunter 350 draw young riders as well as people living in and around cities.
Royal Enfield Meteor 350
Sales: 7,207 units
YoY downfall: -11.30%
MoM downturn: -13.93%
Challenges incurred: Though the bike remains widely used by traveling enthusiasts, prices being sensitive with newer models stealing the show hit its sales hard.
Other Significantly Performing Actors
Triumph 400 Series (Speed 400, Scrambler 400X, Speed T4)
Sales: 3,641 units
YoY surge: +96.28% (almost doubled sales)
MoM decline: -9.76%
Why the boom? Triumph’s aggressive pricing, premium features, and strong brand value have enabled its 400cc models to find a niche among premium buyers.
Jawa/Yezdi (Retail Sales)
Sales: 2,287 units
YoY decline: -12.74%
MoM decline: -16.93%
Challenges in the market: Although Jawa and Yezdi enjoy a loyal fan following, irregular supply, limited service networks, and competition from Royal Enfield are growth hurdles.
Royal Enfield Himalayan 450
Sales: 2,158 units
YoY decline: -5.27%
MoM decline: -20.52%
Adventure touring appeal: Though down by a notch, the Himalayan 450 is still a choice among off-roaders because of its competent chassis and long-distance comfort.
Honda H’ness CB350 & CB350 RS
Sales: 2,039 and 1,154 units respectively
No YoY or MoM growth
Why flat sales? Honda’s promotional efforts and distribution strategy have to be improved if it is to match segment leaders.
Strong Growth Performers
KTM 390 Series (RC 390, Duke 390, Adventure 390)
Sales: 940 units
YoY growth: +7.67%
MoM growth: +159.67%
Growing market share: The Adventure 390 and Duke 390’s performance-focused appeal still has its fans even after premium pricing.
Harley-Davidson X440
Sales: 660 units
YoY fall: -70.26%
MoM fall: -25.09%
Challenges in demand: Harley-Davidson X440 has been struggling with strong competition from Royal Enfield, particularly in the retro-cruiser category.
Royal Enfield Guerrilla 450
Sales: 621 units
MoM growth: +77.94%
Rising star in the making: The Guerrilla 450 is making waves as Royal Enfield continues to strengthen its product line.
Lower-Tier Sales (Sub-500 units)
Bajaj Pulsar 400: 445 units
Bajaj Dominar 400: 380 units
Aprilia RS457: 181 units
Hero Mavrick 440: 52 units
Husqvarna Svartpilen 401: 21 units
Aprilia Tuono 457: 20 units
Kawasaki (Ninja, Eliminator, KLX combined): 6 units
Market Trends and Future Outlook
Royal Enfield’s Unshakable Lead
With a market share of over 86.59%, Royal Enfield has created a gold standard in this category. Its success to merge heritage styling with reliability makes it the industry leader.
Premium Brands Gaining Ground
Triumph and KTM are experiencing consistent growth, indicating a growing need for performance and high-end motorcycles.
Harley-Davidson and Honda require more robust marketing and dealership growth to enhance their standing.
Rise of Adventure and Scrambler Motorcycles
The increased popularity of bikes such as the Himalayan 450, Scrambler 400X, and KTM 390 Adventure indicates growing demand for adventure-capable bikes.
Additional brands will likely enter this segment with feature-rich products in the near term.
Price Sensitivity and Market Competition
Affordability continues to play a major role in determining buys in this category.
Aggressive pricing strategies from companies such as Triumph (Speed 400) are redefining market patterns.
Fresh entries in 2025 may shake up sales hierarchies once again.
Conclusion
The 350cc to 450cc motorcycle market remains strong, led by Royal Enfield’s overwhelming dominance. New players like Triumph 400 series are making a mark, while KTM 390’s resurgence is notable. Brands like Harley-Davidson, Jawa/Yezdi, and Honda need to strategize better to regain traction.
