The next-generation 2030s Mercedes-AMG S-Class is turning heads even before hitting the road. This digital concept, shared by designer Joaquin Obligado, brings fresh energy to the iconic S-Class. And yes -it’s ready to challenge the likes of Rolls-Royce in both style and presence.
A New Direction in Design 2030s Mercedes-AMG S-Class
Recent Mercedes-Benz models have received mixed reactions. Many fans feel the brand’s designs have become too plain -especially the all-electric models. But this new S-Class concept changes the story.
It features a bold and elegant design. The upright grille, long hood, massive wheels, and slim glass line all make it stand out. There’s even a sleek version in all-black for those who like a powerful and mysterious look. Another version comes in a classic Silver Arrow theme with dual-tone finishes and stylish “Aeroblade” wheels.
Real Luxury with Real Power 2030s Mercedes-AMG S-Class
This version of the S-Class is not all about looks. Unlike many future concepts, it sticks with an internal combustion engine. You can spot the quad exhausts and open grille, proving it’s not fully electric. Still, it leaves the door open for hybrid models-just like the current AMG S 63 E Performance that combines a V8 with electric power for 791 horsepower.

Digital Creativity Meets Real-World Potential
The concept comes from Car Design World, and it reflects deep experience. Obligado has worked with top names like Pininfarina and Chery Design, and he’s now part of Changan Design. His latest design doesn’t just look good in CGI-it feels ready for the streets.
A Touch of Rolls-Royce?
The new S-Class grille resembles the classic Spirit of Ecstasy from Rolls-Royce. That’s no accident. Mercedes-AMG wants to stay in the game when it comes to high-end luxury sedans.
Even the logo is reimagined. The three-pointed star appears without the surrounding circle, matching the sleek LED lights and minimalist styling.
Final Thoughts
Mercedes-AMG’s 2030s S-Class concept is a strong signal. It says the brand still cares about performance, luxury, and bold design. It also shows how CGI and digital artists like Obligado are helping shape the cars of tomorrow.
With a mix of classic power and modern visuals, this car could be a strong rival to Rolls-Royce -both in digital dreams and future reality.